If you are supplying your hospitality team
with uniforms in 2020/2021 or planning a uniform refresh sometime soon, there
are a few trends you need to know about to stay ahead of the competition. In
Dotamos S.A.S we’ve explored 7 of the hottest trends hospitality businesses
need to know…

1. Approachable & Relatable

First impressions
matter, and staff uniforms set the tone for your customer service expectations.
Embrace cool, effortless and approachable, but make sure the uniform is still
functional and distinguishes your staff from your patron. Your staff should
feel comfortable, and physically able, to do their job in their uniform. When organizing
a new uniform think about the types of activities that your staff need to
perform. For example, are they bending down or reaching up a lot? This often
requires longer length shirts to maintain modesty and professionalism. Do they
need to carry items with them, like notepads, pens or bottle openers and how
does your uniform accommodate these to make it easier for your staff?  You also need to understand your customers
and culture, to ensure the uniform communicates the desired brand voice.

2. Fashion Forward Updates

Who said uniforms
can’t be fashionable? In a fast-paced market, companies can no longer expect
their uniform style to be relevant for 5+ years. The industry leaders are all
about implementing stylish and fashion-forward uniforms and reviewing them
regularly. We recommend you plan to refresh your uniform every 3 years to
ensure your team and brand stays relevant in your market. This can be done
incrementally and subtly. Updating smaller items like aprons, or adding a
custom scarf or bandana can be a powerful way to change a uniform look without
draining the budget. Seasonal items can be a fun way to keep your staff
comfortable but add some branding flair. Updating your uniform also keeps your
employees interested in what they’re wearing. Block color and pattern mash-ups
continue to inspire hospitality uniforms through 2019/20. Checks and chinos,
and denim-on-denim aren’t going away anytime soon. Checks are also great for
hiding those tough hospitality stains!

3. Statement Pieces

Don’t be afraid to
make a statement when shouting out to the world who your company is and what
you stand for. The best results come when you use a statement tee, polo or
accessory that strongly represents the new look in a fun and flamboyant way. If
you are rebranding or launching a new fit-out, a statement piece is often used
for the launch month. Often these statement pieces become a staple in your
uniform program. It sends a message to the market and your team about the
changes you have made and sets the tone around brand expectations. Accessories
such as belts, that tie into your color palette, are a nice finishing touch to
your uniform and cool enough for staff to wear when off-duty. Dotamos S.A.S
have a huge variety of accessories to choose from – check out our Facebook and
Instagram for some inspiration.

4. Customization

Uniform
customization is becoming increasingly popular. There are now so many
affordable ways to customize a uniform so your brand stands out from
competitors. Customizing aspects of your uniform is a great way to bring
uniqueness and a design edge to your brand. ¿What about a t-shirt with the name
of the employees?

5. Tailored chic

While most
hospitality uniforms are still casual and relaxed, we’ll be seeing a lot of
styles that have a more structured and “grown-up” look. The
utilitarian look can be sophisticated too. With features such as patch pockets
and eyelets – utility shirts add drama to hospitality uniforms. Light, soft,
and stylish chambray is even more flexible than denim and a great choice when
extra mobility is required. If you want a more tailored casual look – chinos,
tee and a blazer give an instant update to your look and are available in a
plethora of color options.

6. Sustainability

Sustainability is
not so much a trend as it here to stay, but it’s a hot topic in many industries
(and rightly so!) – and hospitality is no different. When curating a uniform
program with sustainability in mind, opt for fabrics that are more sustainable,
such as organic cotton, bamboo, or hemp to reduce your carbon footprint. Choose
high-quality garments that will wash and wear well, which means a decrease in
uniform replacements, and less impact on the environment through a reduction in
‘throw-away’ garments. Sustainability might also be a part of your brand story,
and an opportunity to communicate this to your patrons, particularly those who
share the same values.