How to deliver, create and capture value for the customers?

The change of the market in the latest years has change the relationships between companies and clients.  Things like Marketing, SEO, Social Media and Coaching have been changing the game for both actors.

In this article we are going to explore the new business models and how we can apply them in our companies.

The New Clients

A couple years ago, the term “innovative” defined a brand that create a new product, but nowadays, things changed. Now being an “innovative brand” means to give to the client a new experience, a new business model.

These new business models are different, because all the clients are different.

The client is in constant change, asking for more quality, good designs and more utility, and if the company that they are dealing with doesn’t work, they go to the competitor.

Models of business

Business model is the logic under which a company creates, delivers and captures value, defining how a product or customer service is brought to it and at the same time, facilitates the purchase.

A good one model is the model that understand very well the client, and transcends the simply characteristics like gender, social status, neighborhood or others. The important thing to understand is how the client lives, what are his needs and how this can impact.

In Dotamos S.A.S we investigate and we understand the needs of our clients and if you wanna know a Little bit more of us follow this link. (El link tiene que ir enlazado)