A work uniform has come a long way in terms of fashion and style. Work uniforms are certainly not boring and you can make yours look however you want it to with exciting colours and styles now available. You can decide to have your logo printed or embroidered onto almost any item of clothing.

One of the biggest benefits is the brand awareness for your business, this is one of the best forms of advertising you can get so whether your staff visit the supermarket at lunch, pop to a coffee shop or even dropping the kids off at school. Everyone they pass and come into contact with will see your brand.

‘73.5% of respondents stated that uniforms are more effective than TV advertising’

Work uniforms help employees maintain a professional look all the time while helping to build your company brand. It sets your workers apart from others and allows them to be recognised easily. By having a uniform it will help you stand out over your competitors.

Just as a police uniform identifies an officer, a uniform can identify an employee who is out and about making a service call or delivery to a customer’s home. Who would you prefer coming to your door to do work on your kitchen? A person dressed in scruffy clothes or a person with a smart branded uniform? I know who I would trust coming into my home!

Uniforms can also ease the mind of people handing over their keys when their car needs servicing.

Another important reason is employees feel a sense of unity when wearing a uniform making them feel part of a team. If everyone is wearing the same, a team spirit will start to develop. This can improve worker productivity. Uniforms have a positive impact on people’s behaviour, when someone is wearing a uniform it makes them much more aware of their behaviour and attitude.

Your employees will also thank you as they will not have to waste valuable time in the mornings (getting extra time in bed) deciding what to wear. Also uniforms will also help your employees save money on their work clothes, something most of us dislike spending money on.

Work uniforms help create branding and help build a positive image in the mind of customers. Remember it’s all about first impressions and creating that right impression on your customers and potential customers!

So you have your website, leaflets and business cards now get the uniform to stand out from your competitors and make that great impression on all your customers! At affordable prices you can order your uniform with Workwear Express click here

By having a uniform for your business the benefits speak for themselves!

Source for statistic: Ashwini K. Poojary from the Sawyer Business School, Suffolk University, Boston.

Translated text, extracted from: https://www.workwearexpress.com/blog/wear-your-brand-benefits-of-having-a-uniform/